“To enhance, enrich and empower the lives of marginalized producers and artisans.”
Enhance – Alleviate from poverty life towards better living conditions.
Enrich – Access to education (training) and sharing of relevant information for continuous learning.
Empower – Challenging and bargaining for a fairer business/trade model.
Creating sustainable business and job opportunities to this marginalized group as a cooperative enterprise and encouraging participation and harmony through community building.
Prioritizing to buy from environmentally friendly suppliers and to build strong business relationship as Fair Trade partners.
Equipping and training staff timely thus enable them to handle new challenges and changes in their work. Their lives can be improved physically, spiritually and emotionally through gainful employment with Goel Community.
Providing quality and unique natural woven fabric products to customers and concurrently creating awareness of their support for these marginalized groups.
Protecting the environment through responsible manufacturing processes and purchasing of environmentally friendly raw materials wherever possible.